The Great Room workspaces to be rebranded as Industrious
Productive strategies to increase its Apac portfolio by more than 50% over the following 12 months, including the launching of three new locations in Singapore this year. The pipeline is part of a broader worldwide growth, with the business intending to open up over 60 brand-new areas worldwide in 2026.
The Great Room presently runs 7 locations in Singapore, consisting of offices at One George Street in the CBD, Ngee Ann City on Orchard Road, and Raffles Arcade on North Bridge Road.
The step will combine Industrious’ Asia Pacific (Apac) locations, previously operating under The Great Room, into its international network, the firm claimed in a June 17 launch.
” At the core, The Great Room and Industrious share the similar idea that work ought to really feel human,” says Su Anne Mi, handling supervisor for Industrious Apac and co-founder of The Great Room. “That philosophy is what defined The Great Room across Apac, and it continues under the Industrious brand.”
Real estate following hospitality-led workplace dealer The Great Room– extending Singapore, Hong Kong, Bangkok and Sydney– are going to run under the Industrious company, effective July 1.
The 3 new places schedule to begin in the city-state this year are at Keppel South Central on Hoe Chiang Roadway, Shaw Tower on Beach Road, and Stamford Place and Stamford Road.
The rebrand comes 4 years right after US-headquartered Industrious– currently a unit of CBRE– obtained homegrown The Great Room in May 2022. CBRE obtained complete control of Industrious in January 2025.
The Great Room also presently operates 2 places in Sydney, Australia; 2 in Bangkok, Thailand; and one in Hong Kong.
” Establishing a solo global brand joins our team and participants all over the core values that have always specified us: costs friendliness, attractive design, and a true sense of belonging,” includes Gentry Long, president of Industrious.
